Brand Kit
This section provides the official brand assets for Karum. The goal is to ensure consistency in how our brand is represented across all channels, whether digital or print.
In the zip file below, you will find:
Logos – approved versions in different formats and color variations.
Typography – the typefaces used in our communications.
Colors – the official color palette with primary, secondary, and accent tones.
USAGE GUIDELINES
To keep the Karum's brand consistent and recognizable, please follow these guidelines when using our assets:
✅ Do
Use the official logo files provided in this kit.
Keep the original proportions and spacing.
Use the approved color variations (full color, monochrome, or reversed).
Ensure logos and brand elements remain clear and legible against backgrounds.
❌ Don’t
Distort, stretch, or rotate the logo.
Change the colors outside of the approved palette.
Add effects such as shadows, gradients, or outlines.
Place the logo over busy backgrounds that make it hard to read.
Modify or combine the logo with other elements to create new marks.
For special cases (e.g., large-scale printing, unique backgrounds, or unusual formats), please reach out to hello@karum.ai.
Our brand reflects who we are and what we stand for. Consistent use of these assets helps us build recognition and trust with our community.
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